In the era of hyperconnectivity, Sub Attitude of Self (2013) emerges as a and visual and sensory scream cry for freedom and autonomy within the network, questioning the role of the individual in the digital collective. The work, a video art piece, uses subliminal messages and visual fragments that insinuate themselves between noise and layers of information, encouraging the viewer to break patterns, subvert consumption cycles, and affirm their identity without concessions.
The poetics of the video propose a sensory hacking, a subjective reprogramming where the user ceases to be a passive receiver and becomes an active agent of their own digital experience. The aesthetics of protest translate into image overlays and accelerated rhythms, creating an environment of urgency and reflection on identity in the virtual—a space where individuality can be swallowed by the algorithm or amplified as a form of resistance.
In the era of hyperconnectivity, Sub Attitude of Self (2013) emerges as a and visual and sensory scream cry for freedom and autonomy within the network, questioning the role of the individual in the digital collective. The work, a video art piece, uses subliminal messages and visual fragments that insinuate themselves between noise and layers of information, encouraging the viewer to break patterns, subvert consumption cycles, and affirm their identity without concessions.
The poetics of the video propose a sensory hacking, a subjective reprogramming where the user ceases to be a passive receiver and becomes an active agent of their own digital experience. The aesthetics of protest translate into image overlays and accelerated rhythms, creating an environment of urgency and reflection on identity in the virtual—a space where individuality can be swallowed by the algorithm or amplified as a form of resistance.
Exhibited at the show "The Other Me" (2017), at the Visual Arts Gallery of the State University Júlio de Mesquita Filho (FAAC), Sub Attitude of Self resonates as a visual manifesto: a call for the individual to appropriate their digital presence, reaffirm their authenticity, and not apologize for existing—or for shouting their independence.
Technical Details:
Duration: 3:00 Min
Video Capture, Editing, Script and Assembly: Lexidiny
Audio: 1st Crystal Castles - I am Made Of Chalk / 2nd Kap Bambino - Human Pills / 3rd Owl Vision - Antichrist