Work carried out between 2015 and finalized in 2019.
" I SELL MYSELF FOR WHAT I WANT
I WANT WHAT I DON'T HAVE
I HAVE WHAT I NO LONGER WANT
I WANT BECAUSE I DON'T HAVE."
LEXIDINY, BAURU, JULY 6, 2019
In BUY (2019), the relationship between desire, visual seduction, and the mechanisms that drive consumption becomes evident. From the passive viewer to the active buyer, the transition occurs subtly, almost programmed, while numbers and algorithms record each choice, transforming individuals into data, patterns, and market predictions. The consumer, seduced by strategically constructed images, is simultaneously subject and object—captured by a system that turns them into merchandise.
Ficha Técnica:
Duração: 3:09 Min / videoarte / (2016)
Edição, Captação, Roteiro e Montagem: Lexidiny
Avatares Presentes: Caroline Molko & Pedro Pera.
Áudio: Kilo Kish - Nice Out
*Vídeoarte realizado em 2015 mas com edição e finalização em 2019.
Tá em promoção, eu quero, eu mereço - eu consegui - é M(eu)
fotografia - 2025
75x50cm
produção e edição: Lexidiny
Advertising, omnipresent and invasive, projects previously non-existent needs and induces consumption without leaving room for questioning. What defines the value of an object—its functionality or the concept that surrounds it? Between small, medium, and large "luxuries," rampant production feeds the cycle of disposal, making obsolete what was once desire. Excess not only accumulates as material waste but also redefines the very perception of value.
Delicious é um vício por agrotóxico.
fotografia - 2025
75x50cm
produção e edição:Lexidiny
BUY (2019) questions the dehumanization of consumption and the colonial logic of disposal, where underdeveloped countries become depositories of technological and agricultural excess. Just like electronic waste, pesticides banned in the Global North are dumped in the Global South, exposing the hidden face of digital capitalism: a cycle where desire and waste go hand in hand.
Tem sabor de qro + e brilha (qm liga?)
fotografia - 2025
75x50cm
produção e edição: Lexidiny
Moreover, advertising shapes aspirations and desires, inducing consumption even of what destroys us. Art (advertising), often appropriated as a tool to illustrate this desire, creates an aesthetic imaginary that disguises the toxicity of what is sold. The addiction to consumption expands to harmful substances, normalized by campaigns that sell experiences instead of products. Between planned obsolescence and the compulsion for the new, the consumer gets lost in a labyrinth with no exit.
Sem frete fica + barato, só não ta igual da foto
fotografia - 2025
75x50cm
produção e edição: Lexidiny
O meio ambiente me deseja sorte a cada compra
fotografia - 2025
75x50cm
produção e edição: Lexidiny
Lembro que sonhei com esse preço, o pesadelo vem na fatura
fotografia - 2025
75x50cm
produção e edição: Lexidiny
Senhora vende tudo
fotografia - 2025
75x50cm
produção e edição: Lexidiny
Alma gêmea virtual, sigo seus passos e compro tudo o que disser - pelo amor de deus me segue de volta algum dia?
fotografia - 2025
75x50cm
produção e edição: Lexidiny
The term consumer assumes its full duality: consumption and pain. What is the limit between desire and need? Can (or should) will lead to critical awareness? Or has the illusion of choice been programmed from the start?
Does your consumption consume you?